HPC2: Event Management Fundamentals

The course is in English.

Download the brochure

Learning objectives:

• Strategic alignment: Understanding the strategic role of event planning in achieving national and organizational goals, and ensuring alignment with mission and vision statements.

• Event planning fundamentals: Setting measurable goals for events, applying visitor segmentation for targeted marketing, and designing effective project management techniques.

• Resource Management: Managing human resources, including the workforce and volunteers, with financial planning for budgeting, revenue forecasting and cost control.

• Risk Management and Compliance: Assessing and mitigating risks through robust strategies and ensuring compliance with legal and regulatory requirements.

• Factors for the success of events: Focus on participation, effective implementation, and financial feasibility to enhance the impact of the event and achieve the desired results.

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Training course units:

1. Strategic event planning
2. Event aims and objectives
3. Event Visitor Segments
4. Events Portfolio Management
5. Event Project Management
6. Marketing and Sponsorship
7. Human Resources Management
8. Financial planning for events
9. Risk management
10. Legal aspects of event planning

Main Course Details

(1) Interactive learning units and gamification methods:

Problem-solving and question-posing using scenarios, case studies, simulations, and interactive learning methods to make learning active.

(2) Inductive teaching and learning:

Presenting real-life problems or case studies that students must solve using the course material helps to contextualize learning and apply knowledge.

(3) Multimedia resources:

Videos, animations, and tutorials explain complex concepts visually and interactively. The use of diagrams, charts, and visual aids enhances understanding and comprehension of information.

(4) Resource libraries:

Providing additional materials, including articles, e-books, and research, to enable students to explore topics in depth.

(5) Contact hours:

Individual courses: 25 hours

(6) Language:

English