HPC3: Basics of Design Strategy for Events

The course is in English.

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Learning objectives:

• Promoting Creativity and Innovation: Drucker's principles of innovation and invention are incorporated to foster creativity and cultural impact in event design.

• Leadership in creative environments: Developing collaborative and growth-oriented environments to design innovative events, with a focus on leadership attributes.

• Customer-centric design: Mastering service design techniques to create sensory-engineering and culturally resonant customer experiences using creative engineering principles.

• Immersive brand experiences: Designing immersive, emotionally connected brand experiences tailored specifically for young people and diverse demographics.

• Creating strategic value: Implementing multi-dimensional value creation strategies and structuring event environments to achieve individual, organizational, and regional impact, ensuring memorable audience engagement.

Training course units:

1. Developing creativity in the events industry
2. Innovation in event planning: A Drucker perspective
3. The power of innovation in event planning
4. Developing innovation and excellence in service
5. Creating the right environment for design in the events industry
6. Designing services for exceptional experiences in the events industry
7. Innovative engineering design in the events industry
8. Designing immersive brand experiences at events
9. Creating value in the events industry
10. Design and mapping of experiences and event locations

Main Course Details

(1) Interactive learning units and gamification methods:

Problem-solving and question-posing using scenarios, case studies, simulations, and interactive learning methods to make learning active.

(2) Inductive teaching and learning:

Presenting real-life problems or case studies that students must solve using the course material helps to contextualize learning and apply knowledge.

(3) Multimedia resources:

Videos, animations, and tutorials explain complex concepts visually and interactively. The use of diagrams, charts, and visual aids enhances understanding and comprehension of information.

(4) Resource libraries:

Providing additional materials, including articles, e-books, and research, to enable students to explore topics in depth.

(5) Contact hours:

Individual courses: 25 hours

(6) Language:

English